Product
Cooper Tire "Take the Money and Ride" Rebate to Re-Launch in March
Overwhelming response to fall promotion results in quick turnaround, expanded product lineup
FINDLAY, OHIO, FEBRUARY 27, 2009 — COOPER TIRE & RUBBER COMPANY's (NYSE: CTB) fall "Take the Money and Ride National Event" rebate promotion resulted in consumers doing just that. Due to the overwhelming response, the program is making a return March 2 — April 30, 2009, with a modified lineup of eligible products.
"The national event was designed to let consumers experience the quality and performance of Cooper Tire's products firsthand," said Hal Gardner, vice president of marketing for the North American Tire Division at Cooper Tire. "With the support of our dealers, we are bringing the rebate program back in order to give a new set of consumers the same opportunity."
Cooper is supporting the rebate program with national TV and radio advertising, as well as point of sale materials for its dealers including a poster, tire insert, window decal and counter card entry form. Consumers can obtain a rebate form from their local Cooper Tire dealer or download one at www.coopertire.com.
The lineup of eligible products for the spring "Take the Money and Ride" rebate promotion is:
- The Lifeliner GLS (45,000- or 60,000-mile warranty) is Cooper's all-season touring tire designed for consumers looking for touring performance in a moderately priced tire. The Lifeliner GLS fits automobiles (both foreign and domestic) requiring an H- or T-rated touring tire. Rebate offer: $25 off a set of four new Lifeliner GLS tires.
- The CS4 Touring (60,000- or 80,000-mile warranty) is a premium luxury tire designed for all-season traction without sacrificing performance. It's available for a wide range of vehicles including passenger cars, minivans, small SUVs and crossovers. Rebate offer: $40 off a set of four new CS4 Touring tires.
- The Cooper Zeon Sport A/S is an ultra high-performance all-season tire designed for drivers who want year-round traction with great handling and high-speed capabilities. Rebate offer: $40 off a set of four new Cooper Zeon Sport A/S tires.
- The Discoverer CTS (70,000-mile warranty) is a premium luxury touring tire designed to deliver higher levels of wet traction, ride comfort and appearance demanded of today's upscale SUVs and CUVs. Rebate offer: $50 off a set of four new Discoverer CTS tires.
- The Discoverer ATR (50,000-mile warranty) is Cooper's premium all-terrain SUV and light truck tire designed as a replacement tire for drivers who want increased traction without giving up comfort features. It is available for SUVs, crossovers, light trucks and some vans. Rebate offer: $50 off a set of four new Discoverer ATR tires.
- The Discoverer H/T (40,000- or 60,000-mile warranty) is designed for drivers looking for all-season traction and a premium warranty in a highway touring tire. The H/T is available for SUVs, crossovers, light trucks and some vans. Rebate offer: $50 off a set of four new Discoverer H/T tires.
- The Discoverer LSX* (60,000-mile warranty) is an S-rated premium SUV tire that provides enhanced wet traction and all-season performance for SUVs, crossovers, light trucks and some vans. Rebate offer: $50 off a set of four new Discoverer LSX tires.
*Limited availability through select Tire Kingdom, NTB and Merchant's retailers only.
"Choosing a set of replacement tires should be a process the consumer is active in with his or her Cooper dealer," added Gardner. "Our dealers are excited about the opportunity we are creating for them to engage new customers, and at the same time, giving more consumers who prefer Cooper tires a chance to take advantage of these savings."
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company is a global company that specializes in the design, manufacture, marketing and sales of passenger car and light truck tires and subsidiaries that specialize in medium truck, motorcycle and racing tires. With headquarters in Findlay, Ohio, Cooper Tire has manufacturing, sales, distribution, technical and design facilities within its family of companies located in 10 countries around the world. For more information, visit Cooper Tire's web site at: www.coopertire.com.
Company Contact: Michelle Zeisloft, 419-423-1321