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Cooper Tire Supports Dealers with Advertising Tool Kit
FINDLAY, Ohio, July 28, 2004 - COOPER TIRE & RUBBER COMPANY (NYSE: CTB) Cooper Tire introduces a new online advertising tool kit for its dealers, offering them access to materials for a successful local print advertising campaign. The Web site, http://coopertireads.com, provides high-quality, easy-to-use templates for newspaper advertisements that allow dealers to enhance their marketing efforts in a simple and cost-efficient manner.
In addition to providing 12 templates, the tool kit allows dealers to incorporate their own taglines and messages with numerous graphic images. The images provided in the tool kit vary in size and demographic target, and include images of all Cooper tires and logos for each collegiate conference sponsored by Cooper Tire.
"This tool kit is part of our commitment to continually expand and strengthen the services we deliver to our thousands of dealers across North America," said Laura Goetz, manager, Cooper Tire advertising. "By helping our dealers maximize their advertising efforts, we believe they will increase their visibility and expand their customer base within their markets."
Cooper Tire is also encouraging its dealers to provide comments and suggestions about the new tool kit, emphasizing the company's desire to ensure that they "don't give up a thing" in the services provided to its dealers.
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company, headquartered in Findlay, Ohio, specializes in the manufacture and marketing of products for the global automotive industry. Products include automotive, motorcycle and truck tires, inner tubes, tread rubber and equipment, as well as sealing, trim, NVH control systems and fluid handling systems. Cooper has more than 20,000 employees and 52 manufacturing facilities in 13 countries. For more information, visit the company's Web site at www.coopertireandrubber.com.
CONTACT: David S. Craig, (419)429-4459