Product
Cooper Introduces the Discoverer ATR
FINDLAY, OHIO, FEBRUARY 22, 2005 - COOPER TIRE & RUBBER COMPANY (NYSE:CTB) recently introduced an exciting new addition to its unsurpassed Discoverer family of tires – the Discoverer ATR. With outstanding traction and all-around versatility, the ATR drives circles around competitor tires designed for light trucks and sport utility vehicles. This tire offers uncompromising on- and off-road performance, going beyond ordinary all-terrain tires, earning the right to be called Cooper’s hardest-working all-terrain tire.
The Discoverer ATR represents an entirely new design approach from Cooper and is a testament to impeccable craftsmanship. This powerful tire possesses commanding performance and rugged capability combined with a host of refined features that only Cooper has offered.
The ATR lets you experience a multifaceted cutting-edge tread design made up of a rugged five rib all-terrain tread pattern that extends over the shoulders to enhance off-road traction. Wide and deep sawtooth circumferential grooves, along with lateral slots, help provide a solid all-terrain performance advantage and enhanced all-weather traction. At the same time, it offers exceptional wear and serious durability that off-road enthusiasts expect from the most popular all-terrain tire.
Add to that the handsome raised white-outline sidewall lettering (in most sizes) and you’ve got an all-season design that covers all the bases. The R and S speed rated all-terrain tire is available in popular light truck 14-, 15-, 16-, and 17-inch sizes, and one of the industry’s only 20-inch outline white letter wheel diameter size. The new ATR will boast extensive size coverage – more than 50 SKUs – that will include many new fitments for the 2003 and 2004 light trucks and SUVs on the market today. It also features a limited 50,000 mile tread life warranty.
The Discoverer ATR takes advantage of state-of-the-art technology that continues to set new standards. Advanced VT2ech computer aided modeling technology is at the heart of Cooper’s tire designs. And, the ATR is no exception. It features a refined high-tech engineered package that introduces a newly formulated compound providing off-road performance in addition to a quiet ride and exceptional handling capabilities while on the highway. It’s all just another part of what makes Cooper tires so technologically impressive.
Quite simply, the ATR remains a benchmark for all-terrain tires. And, the best way to appreciate the benefits of the ATR is to experience it for yourself. The Discoverer ATR – no other tire covers this much ground. Confidence. Performance. Durability. Don’t Give Up A Thing.
Company Description
Cooper Tire & Rubber Company is a global company specializing in the design, manufacture and sales of passenger car, light truck, medium truck, motorcycle and racing tires, as well as tread rubber and related equipment for the retread industry. With headquarters in Findlay, Ohio, Cooper Tire has 39 manufacturing, sales, distribution, technical and design facilities around the world. For more information, visit Cooper Tire's web site at: www.coopertireandrubber.com
Company Contact: Michelle R. Zeisloft, (419)424-4251